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Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, person engagement, and technique growth. Lauren's focus on ROI and interest for finding the critical information that change campaigns from excellent to terrific include creating a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection strategy for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her career as a firm account person for a range of pharma brands and later spearheaded the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.