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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, announces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, client involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the vital information that transform campaigns from good to fantastic include developing a grand range multivariate test structure using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as a company account individual for an array of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare space.

He leads a team of media technique, media planning, media buying and media execution specialists that collaboratively make certain that campaign objectives are attained in order to optimize roi and engagements. Lauren's career in digital and media began in the 90's, just as digital became a viable advertising channel.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.